“We had faces then,” stated Norma Desmond in “Sunset Boulevard.” Movie stars still have faces – but, at least in the ads, no one can see them. In “Wild Bill, ” the title character has an irresistible urge to shoot anyone who touches his hat, so United Artists came up with a striking, appropriate image. Presumably Sabrina has no such irresistible urges; a Paramount rep said the image is meant to connote fashion and style: “Richard Avedon and Irving Penn did a lot of this stuff in the ’50s and ’60s.” Style, fashion and murderous impulses: Clearly, these are characters for the ’90s. Anyway, it’s a good hat trick.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut