TeleSelect spreads pay TV wings

TeleSelect, a consortium backed by Philips – a subsidiary of the Dutch telephone company KPN and Graff Pay Per View – plans to increase its reach to more than a million Dutch households by launching its seven pay channels Sept. 18 to Utrecht and the Hague.

The company has been test-marketing the seven – four pay-per-view hit movie channels called Max TV; nostalgia movie channel Cinema Real; an erotic movie channel in the late evening; and TV Plus, a channel delivering mainly sports programs in widescreen – to a possible 400,000 potential subscribers in the Amsterdam area since May 1.

The additional cities will make TeleSelect the largest PPV operation outside of the U.S., according to Bart Plius, veepee of business development at TeleSelect Europe. The Dutch startups are considered a trial run for TeleSelect’s plans to launch as many as 100 pay-per-view and subscription channels across Europe in the next few years.

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