New conglomerate Tanjung Golden Village, set up in August this year, opened its second cluster of multiplexes with eight screens in New Town Klang last week.
Its first, seven screens in new growth area Bandar Utama on the outskirts of the capital Kuala Lumpur, opened to encouraging response on Oct. 20.
To celebrate the opening of the New Town Klang multiplex, located in Shah Alam in the Klang Valley, the country’s top-growing region, Tanjung Golden Village will be giving away 1,600 ducats.
Those interested had to tune in to private radio station Time Highway between Nov. 23-28 to obtain a code word, which changes every day. Listeners had to go to designated Shell gas stations and utter the code word to get their tickets.
Public affairs executive Anna Tham said Tanjung has launched, for a period of 13 weeks, a “Reach for the Stars” campaign at both multiplexes.
Coupons will be published daily in a local newspaper and the first 140 persons to present cut-out coupons will net the free shows.
In addition, regular patrons will be given a coupon with every ticket purchased in a competition for which the grand prize is a trip for two to the U.S.
Tanjung Golden Village is a conglomerate comprising Tanjung Pic of Malaysia, Village Roadshow of Australia and Golden Harvest of Hong Kong.
Except Tanjung, which is making its debut in the leisure and entertainment sector, the other two already have made considerable inroads as producing, distributing and exhibiting entities in their own territories.
Meanwhile, Golden Communications has just opened two screens in Bangsar, in the heart of Kuala Lumpur, each with 154 seats.