As another holiday season peaks, the studios are again hawking pix with dubious quote ads.
The marketing mavens repping films like “Miracle on 34th Street” and “The Page master” are announcing the support of unknown film lovers who come from the strangest places.
Some of those praising “Miracle” don’t even offer their last names. Lurae S. from Pinole, Calif., lavished a full five stars on “Miracle,” saying the film was “absolutely wonderful.” Another cineaste, Barbara R. of Van Nuys, Calif., loved the picture so much that she offered a note of support to the filmmakers: “We enjoyed the movie very much. We wish you well.” It appears Fox culled the eloquent phrases from a test screening audience.
In its ad for “Trapped in Paradise,” Fox drummed up support from places like Detroit and Fort Worth, which shouted, “More slap than you can shake a stick at!” That ad at least included surnames.
The ad execs for Fox’s “Page master” found a real friend in Garth Bishop of Parent to Parent magazine, who proclaimed, “It’s a hit! It’s the Wizard of Oz’ for the ’90s.” Fox even traveled into cyberspace to get the right quote: Bill Banks of Prodigy online service called “The Page master” “The all-around best kids movie in America!”