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Nova TV results support ad rates

When Nova TV meets this week with its advertisers to announce new rates effective Oct. 1, it will have the results of yet another quarterly report to support its rates.

Since debuting in February 1994, its audience share has risen steadily from an initial 50% to 70% at the end of the first quarter of this year. Second quarter results see Nova holding steady. Privately, Nova’s own research department says that during the summer months, its share has been as high as 75%, which the researchers see as a ceiling limit.

The big loser during the second quarter was Premiera TV, also a private company, which fell from 1.6% to 1.4%. The two state-owned channels, CT1 and CT2, kept their combined share of 25.4%, with CT2, emphasizing arts programming, growing by .4% to 3.2% and CTl’s general entertainment sked falling by the same amount to 22.2%. All other cable and satellite-delivered channels hold the remaining 2.8%, down from 2.9%.

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