Milia Draws A Mixed Bag

In its sophomore outing, Milia, the electronic publishing and new media tradeshow, drew a mixed contingent of execs from multimedia companies, book publishers, interactive branches of Hollywood majors and numerous other enterprises from around the globe.

A disparate group gathered at the Palais des Festivals in Cannes Jan. 13-16, and among U.S. companies, there were differing opinions with regard to the most significant issues of the confab. One theme that emerged is that Milia is still a work in progress, a show that the multimedia world takes seriously, but doesn’t know yet what to make of.

But people here are serious about doing business. Even at the opening-night party, distributors of interactive titles from large companies made no secret of the fact that they were looking for products – and developers wasted no time in letting them know what products were available.

For some attendees, content is the driving force of the multimedia business; others say it’s licensing rights or technology.

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