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HBO Boosts Business In East Europe

In a move that could boost the cable biz in eastern Europe, U.S. paybox Home Box Office has unveiled plans to enter the Polish market in June and is expanding its TV programming in Hungary.

Currently, HBO is available in local lingos in Hungary and the Czech Republic, markets which each boast populations of 10.5 million people.

HBO’s entry into the highly competitive Polish TV arena – a market of 40 million – could make the U.S. player an important one in the region. West European movie channels Canal Plus and FilmNet are already fixtures on the Polish dial.

KabelKom, the parent company of HBO Hungary, is creating a special family-viewing programming slot designed to boost its early fringe audience in that territory.

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