France Celebration: That’s The ticket

France’s yearlong Premier Siecle du Cinema (1st Century of Cinema) celebration kicks off Jan. 15 with operation “Ticket of the Century.”

Nationwide, every ticket sold that Sunday will be issued with a voucher good through Dec. 27 for one additional movie at any theater in France.

The National Federation of French Cinemas (repping more than 4,400 screens) is backing the massive two-for-one event, to inform the general public that film exhibition as we know it was born on Dec. 28, 1895 when the Lumiere Bros.’ short subjects were first projected for a paying audience at the Salon Indien of the Grand Cafe on Boulevard des Capucines in Paris.

The ducats are designed as commemoratives and will be returned.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading