Discovery Ups Latin Quota, Targets Tykes

Latin American correspondent Andrew Paxman highlights what certain channels are bringing to the table at Jornadas ’95.

With Adela Prods.’ “Rolando Ando” – a backpacker’s guide to Mexico- already on the air, the Discovery Channel is set to expand its Latin-produced content. Programming director Rick Rodriguez is convening a “mini-summit” at the Jornadas, to discuss and view potential purchases from top Argentine, Chilean, Brazilian, Peruvian and Mexican producers.

Rodriguez already has his eye on a six-part series from Chile, “Identidades,” which looks at how traditional communities react to modernizing influences. He’s slating the show for inclusion in “Panorama Latino, ” a slot for original product he wants to program on an ongoing basis from second-quarter 1996. Each import will be repackaged by Discovery, with new studio segments.

In Buenos Aires, Rodriguez will talk to broadcaster Artear about long-running series “La Aventura del Hombre” (The Adventure of Man), whose nature and anthropology-focused docus regularly rate in the Top 20.

Discovery also has slated a dedicated Latin version of its popular series “Inventions,” which should start production in January. That same month, the web kicks off a Saturday-Sunday children’s block, “Club Discovery Channel.”

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