Czech TV preems its fall slate

Czech Television, the two-channel state-owned station, on Aug. 31 announced its fall schedule.

Normally, program schedules are set on a January-to-January calendar. According to director general Ivo Mathe, the sked is being revamped to reflect the increased penetration of the second channel, CT2, to about 85% of the Czech Republic, up from around 60% at the start of 1995.

The new schedule is mostly a consolidation and simplification of existing programs.

Czech Television has seen its audience share decline steadily since the advent of commercial television in the Czech Republic in the past two years.

It also lost a third of its potential audience when the former Czechoslovakia split into two countries at the start of 1993, and Czechoslovak Television geographically was split between Czech Television and Slovak Television.

The two new programs introduced are a Czech funny homevideos show and a health program presented in an entertainment format. The third major change is shifting the evening news and weather, formerly two separate programs, into one 20-minute block.

The 1995 budget and the projected ’96 budget are constant at the 1994 level of 3.2 billion Czech crowns ($113 million). Licensing fees, which are the station’s main financial support, have remained stable at about $2 per month since 1991.

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