British Broadcasting Corp. execs have declared Showcase ’95 a success despite an apparent lack of new business. A record number of buyers, however, did attend the annual sales fest.
With the BBC under government edict to deliver more coin from its commercial activities, and a new wave of austerity measures hitting the television service, including a freeze on new commissions, events like Showcase are of growing importance to the pubcaster.
This year 390 buyers attended the weeklong market – up 20% from last year.
Attendees included first-time visitors from Latin America and renewed interest from the major European program territories.
Yet the year’s revenue remained roughly in line with 1994′s £ 18 million-£ 18.5 million ($27 million-$27.75 million).