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The 48th annual Cannes Film Festival is a constant reminder of many things: The French really do love poodles, everyone in Europe smokes, and titles are an all-important factor in selling a pic. Titles, like trailers, should let people know what the film is about, and in a crowded field, you have to use your imagination to get attention. It’s easy to see how buyers at the market here could be confused by “All Men Are Liars” and “All Men Are Mortal.” And how to decide among “Last Call,” “Last Fair Deal,” “Last Gasp,” “Last Good Time” and, lastly, “Last Wedding”?

But there are a few that managed to break out of the pack: “The Wacky Adventures of Dr. Boris and Nurse Shirley,” “Justino, a Senior Citizen Killer,” “The Nutty, Nutty Boy” and Taiwan’s “An Introduction to Hand Puppet Theater.”

Variety’s first Bartel-Troma Best Title Award easily goes to Heroica Films’ “I Killed My Lesbian Wife, Hung Her on a Meat Hook and Now I Have a Three-Picture Deal at Disney.” There are also four titles that sum up the market mood after 11 frantic days: “Crazy for Cannes,” “Strange Stories,” “Up Yours” and “What a Mess.”

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