B’way B.O. steady

Receipts and attendance held strong during Week 3 (June 12 to 18) of the season. Total receipts were up a minuscule 0.7% from last week to $9,077,143, and paid attendance inched up 1.8% to 203,233.

Tuners “How to Succeed in Business Without Really Trying” and “Sunset Boulevard” both saw record-breaking weeks at the B.O., while “Hamlet” and “The Phantom of the Opera” continued playing SRO.

“The Play’s the Thing” began previews, while newcomer “Red Buttons on Broadway” picked up some momentum but still played to half-empty houses at the Ambassador.

“Tommy” gained in receipts during its final week, jumping up $170,154 over the previous week to $406,489.

Receipts for the musicals totaled $7,426,203, 81.8% of the Broadway total, with paid attendance of 158,812 at 86.5% of musical capacity. Plays did $1,650,940, 18.2% of the Broadway total, with attendance of 44,421 at 73.5% of play capacity. Average ticket prices were $44.66 for all shows, $46.76 for musicals and $37.17 for plays.

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