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WB toons into ‘Quest’

Warner Bros. is getting its feature animation unit off the ground with a musical fantasy-adventure tentatively titled “The Quest for the Grail” slated for a late 1997 release.

Warner Bros. has been gearing up its feature toon division for at least 18 months, after a few false starts and changes in key personnel. The division is headed by three execs; Michael Laney in charge of operations and administration, Any Pell as senior VP of production and Dalisa Cooper Cohen in charge of development. Late last year, WB began developing an animated/live-action full-length feature to star basketball great Michael Jordan and the studio’s Looney Tunes characters. The project, on which footage has been shot, could follow “Grail” to the bigscreen.

WB has plans for tie-ins with games, toys, computer software, clothing and packaged goods as well as licensing agreements and promotions linked to the release of “Grail,” Pic will be co-directed by Bill Kroyer (“FernGully… the Last Rainforest”) and Frederick DuChau from a screenplay Elizabeth Chandler (“A Little Princess”), based on Vera Chapman’s novel “The King’s Damosel.”

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