Turner Pictures has become the eighth major studio to join the Motion Picture Assn. of America.
The studio and the Washington, D.C.-based trade org issued a joint statement Jan. 25 announcing the addition of Turner as well as two other film companies, whose names were not disclosed.
Turner’s designation will include subsid companies New Line Cinema and Castle Rock Entertainment, as well as its own Turner Pictures division.
Industry sources said Turner execs have been discussing joining the MPAA ever since the company acquired New Line and Castle Rock in early 1994.
“Ted and Jack (Valenti, MPAA chairman) have a good relationship,” said one source. “There is a genuine feeling that this is a very important alliance given the myriad businesses that Turner is in.”
Sources said the move also gives the Turner companies name recognition as a single unit. “It shows the studio is joining the majors,” said another source.