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Sandrews bows multiplex

Scandinavian exhibitor/distributor Sandrews opens a 10-screen hardtop in Gothenberg Sept. 14, upping the stakes in what has become a heated multiplex war with Scandinavian giant SF (Svensk Filmindustri) for control of the Swedish market.

The new Biopaletset (Cinema Palace) boosts Sandrews’ market share in Gothenberg, Malmo and Stockholm, Sweden’s largest cities, to some 40%, closing in on SF’s 56% Swedish market share.

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