Sony Web Site Makes Room For Holiday Altruism

When online users send electronic Christmas cards available at the Sony Pictures Entertainment web site, a donation is made to one of several charities selected by stars appearing in Sony TV shows. An online user chooses a celebrity and charity from the web site’s cyber-card rack, then electronically mails it to another online jockey. Each card received triggers a donation from SPE to the designated charity. Charities featured in the effort include AIDS Resource Foundation for Children, American Cancer Society, AmFar, Cesar Chavez Foundation, City of Hope, Food for All, L.A. Mission, Midnight Mission, Pediatric AIDS Foundation, Tourette Syndrome Assn., TV Cares and World Vision. The Sony Web site can be found at

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety