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MGM Interactive takes online beyond ‘Outer Limits’

MGM Interactive has signed with Worlds Inc. to develop MGM TV’s “The Outer Limits” series into an online product using a new technology that allows multiple viewers to interact with and view one another in 3-D gameplay on t he Internet.

The cutting-edge Web site, to be created by Worlds Inc., will allow a player to choose a character who interacts within a 3-D graphic environment with as many as 5,000 other characters manipulated by players from their computer keyboards.

Current Web sites are viewed in two dimensions, with typed messages in chat rooms as the only interaction offered to multiple users.

Worlds Inc.’s established site, already bustling on the Web at http://www. worlds, is fast becoming inhabited by Web-sters seeking the latest in social computing.

“This is not just a web site,” MGMI exec VP Ron Frankel told Variety. “It’s publishing and it’s broadcasting.”

Frankel said no decision had been made yet concerning how the online product would reap any revenues, but that sponsorship by major advertisers is likely, with cross-promotion on the TV show providing a high profile for the online product.

Through a complex series of licensing agreements with Trilogy Entertainment Group, the producers of the weekly anthology series, the online game will be based on episodes from “Limits.” Trilogy will manage creative and artistic elements, including character development and plot.

Game designers Jeff Sullivan and Bruce Onder will lead the design team. Frankel said the project would take a year to 18 months before it bows on the Web.

Worlds Inc. VP Ken Locker declined to outline financial terms of the deal. His company is allied with IBM in developing online technology.

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