Medio Making Multiple Moves

It hasn’t even celebrated its second birthday, yet Medio Multimedia is already staking out significant turf in the world of interactive multimedia titles, CD-ROM magazines and online services.

Based in Redmond, Wash., Medio is helmed by several former Microsoft Corp. managers, including Medio president and founder Steve Podradchik. A former marketing exec at Microsoft, Podradchik served as product manager for Visual Basic, a popular multimedia development tool made by the software giant.

He holds degrees in finance and marketing from the Wharton School of Business at the University of Pennsylvania. His first taste of entrepreneurship was as owner of a food delivery service during his college days.

Under Podradchik’s leadership, Medio has implemented a four-platform strategy of producing CD-ROM titles, CD-ROM periodicals (see review of Medio Magazine on page 42), a newly launched online service and, eventually, interactive television services.

Medio products account for about 9% of CD-ROM shelf space in most computer stores, company officials said, and are distributed in more than 6,000 outlets nationwide and in 53 countries around the world. The company shipped eight titles in 1994 and has another 15 planned for release this year.

Earlier this month, Medio entered the online arena with MedioNet, an Internet access program currently available to Seattle-area subscribers.

Medio’s global strategy received a boost when it entered into a joint production project with Paris-based Electronic Multimedia Enterprises (E.M.M.E), a consortium of book publishers heading into multimedia.

The arrangement involves co-production arrangements with E.M.M.E.’s nine international multimedia studios, and will bring E.M.M.E titles to North America via the MedioNet online service.

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