Warner Bros. has become the first company to market a TV series using self-running interactive computer programming.

The studio has developed a computerized interactive information kit to help promote the series debut of the sci-fi adventure “Babylon 5,” which premieres Jan. 26 on the “Prime Time Entertainment Network.”

The programs will be distributed directly into homes electronically via such computer networks as CompuServe, America On-Line and Genie.

Local groups targeted

Additionally, stations carrying the show will distribute the program to local user groups and sci-fi clubs, with the program available in both Windows and Macintosh formats.

The interactive kit contains moving video and sound from the series, a full interactive view of the interior of the spaceship, a program synopsis, character descriptions, actor biographies, color photos and production credits.

It “is a unique way to reach a highly targeted science-fiction audience,” said Jim Moloshok, WB’s senior VP of marketing and advertising.

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