WB markets ‘Babylon 5’ via computers

Warner Bros. has become the first company to market a TV series using self-running interactive computer programming.

The studio has developed a computerized interactive information kit to help promote the series debut of the sci-fi adventure “Babylon 5,” which premieres Jan. 26 on the “Prime Time Entertainment Network.”

The programs will be distributed directly into homes electronically via such computer networks as CompuServe, America On-Line and Genie.

Local groups targeted

Additionally, stations carrying the show will distribute the program to local user groups and sci-fi clubs, with the program available in both Windows and Macintosh formats.

The interactive kit contains moving video and sound from the series, a full interactive view of the interior of the spaceship, a program synopsis, character descriptions, actor biographies, color photos and production credits.

It “is a unique way to reach a highly targeted science-fiction audience,” said Jim Moloshok, WB’s senior VP of marketing and advertising.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading