TV blurbs outgross print

Total TV advertising will surpass newspaper revenues for the first time in 1994, according to estimates released by the Television Bureau of Advertising.

Projections peg overall TV revenues, including national and local broadcasting, at $ 33.2 billion for the current year, compared to $ 32.8 billion for newspapers. Those figures are up 4% and 2%, respectively, from current estimates for ’93.

TVB, whose role is to tout the virtues of TV as an advertising medium, said it expects innovations in TV technology to further tilt ad scales toward TV in the future.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading