It was a week for minor upsets in Nielsen daytime and fringe ratings Jan. 24- 28 as “Today” ended “Good Morning America’s” 21-week winning streak and “Nightline” capitalized on a “Late Show With David Letterman” repeat week to rule the roost in latenight.
NBC’s breakfastcast posted a 4.9 rating/20 share, compared with a 4.7/19 for “Good Morning America” and 3.8/15 for the surging “CBS This Morning,” which scored its second-best rating ever, having achieved its high the previous week with an assist from the Northridge earthquake.
“Today,” which has consistently attracted a younger audience of late, also enjoyed a wide lead among adults 18-49, with a 2.1 rating to “GMA’s” 1.7 and CBS’ 1.3.
Even with rebroadcasts, Letterman (5.3/16 overall and 6.1/16 in its first half-hour) kept its winning streak alive over “The Tonight Show With Jay Leno” ( 4.6/14 and 5.5/14, respectively). ABC, meanwhile, won the 11:30 half-hour with a 6.2/17.
Although “Late Show” continues to hold a solid lead season to date, NBC maintains “Tonight” is narrowing the gap, including a strong competitive performance thus far in this week’s overnights. Letterman still enjoys a solid lead in all key demographics.
In other areas, CBS ran its daytime win streak to 256 weeks, posting a 6.8/22 in households and also edging ABC (5.0/17) among the key demo of women 18-49, 4. 1 to 4.0. The Eye web continues to be powered by big ratings for “Young and the Restless” (9.0/29).
NBC, with its shuffled lineup, averaged a 3.1/11 and 2.3, respectively, as new talk editions “Jane Whitney” (1.3/5) and “Leeza” (2.0/8) continued to struggle in their second week.
Fox Children’s Network remained the easy winner Saturday morning, posting a 3 .7/13 household rating and 7.5/27 among children 2-11. ABC ranked second with kids, delivering a 4.9/18, with a 2.7/9 in households. CBS, which suffered preemptions due to basketball, had a 4.4/16 and 2.8/10, respectively, from 8 a.m. to noon.
NBC’s teen-oriented lineup had its best rating with that narrow demographic, a 2.9, since Nov. 27.
National averages for NBC’s pre-Super Bowl coverage show the web averaging 14 .7/30 with its two-hour pregame coverage. CBS, which is saying goodbye to analyst John Madden, posted a 4.2/10 with his annual “All-Madden Team” special.