Syndies slip after sweeps

Many syndicated shows suffered in the aftermath of the February sweeps.

The national Nielsen syndication rankings for the week ended March 13 indicate that many programs experienced huge losses.

In fact, only two top-10 series, King World’s top-ranked “Wheel of Fortune” (up 1% to 15.5) and Paramount’s “Star Trek: The Next Generation” (up 4% to 12.3) , improved on their previous week’s average.

Talkshows were hit particularly hard, with nine looking at double-digit losses. The biggest loser in the pack was Buena Vista TV’s “Live With Regis & Kathie Lee,” with repackaged reruns plunging 30% to 3.8.

The second-worst talker slip went to KW’s “Rolonda,” which sank 20% to 2.0.

Multimedia’s “Sally Jessy Raphael” came out of the sweeps with a 4.5, off 18% from the previous week, while Paramount’s “Maury Povich” tumbled 15% to 4.1. Viacom’s “Montel Williams” (3.4) and Group W’s “Vicki!” (2.8) slid 13%.

KW’s “Oprah Winfrey” gave up 12% to 8.7, while Twentieth TV newcomer “Bertice Berry” dropped 12% to 2.3.

Tribune’s “Can We Shop?” dropped a tenth (0.8).

Multimedia’s “Rush Limbaugh” gained 8% (4.2); Par’s “Arsenio” rose 5% (2.2).

Newsmags also got hit hard. Par’s “Entertainment Tonight” (8.9) and “Hard Copy” (7.4) each dipped 5%.

KW’s “Inside Edition” (7.1) fell into second place with a 12% dive, while Twentieth’s “A Current Affair” (6.5) and KW’s frosh entry “American Journal” (4. 6) eased 2% each.

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