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Summerall, Bradshaw added to Fox’s NFL lineup

Fox Broadcasting Co. confirmed the hiring of three more CBS Sports alumni to staff its National Football Conference coverage next season at a press conference in Atlanta, the site of Super Bowl XXVIII.

Play-by-play man Pat Summerall and analyst Terry Bradshaw were announced as on-air talent, with former CBS producer Ed Goren becoming the new exec producer of Fox Sports, as expected (Daily Variety, Jan. 27).

“Today, I’m proud to say that I have a job,” Bradshaw quipped, adding, “The choices that were there were very limited. … The choice was either stay and continue doing (a revised version of) ‘The NFL Today,’ or come to Fox.” Bradshaw added that he’ll call some games and won’t just provide halftime analysis.

Summerall said he’ll continueto do a few golf tournaments in the coming months but that his 32-year affiliation with CBS will end in the summer. “CBS’ position has been if you work for another network, you can’t work for our network,” he said.

Fox also reiterated that itdoesn’t plan to trample on CBS’ NFL tradition. “We’re not remaking the game,” Goren said.

Fox Sports prexy David Hill referred to the fledgling division as “the newest expansion team” in the NFL. Fox started by signing John Madden. CBS producer Bob Stenner and director Sandy Grossman are also expected to join the Fox lineup.

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