MCA TV apparently is so anxious to go forward with “The Suzanne Somers Show” this fall that it has told stations it will launch the talker if it is cleared in 50% of the country instead of the customary 70%.
The syndicator should have no trouble reaching that clearance level.
The company may be close to announcing a firm production commitment for the series, which is being sold for cash plus three minutes of barter. Sources say MCA will make its plans known to stations by April 1.
Stations want assurances from MCA TV that it won’t drop the “Somers” project late in the selling season, as it did two years ago with “The Kitty Kelley Show” (Daily Variety, Feb. 7).
To date, MCA has only announced clearances for “Somers” on WCBS-TV in New York and Chris-Craft’s KCOP in Los Angeles. But it’s believed that many other stations, including Chris-Craft’s KPTV in Portland, Ore., have committed to carry it.