Slakoff retires from MCA TV

TV marketing dean Mort Slakoff, who has spent the last 13 of his 37 years in the business at MCA TV, will retire Monday as senior V P of creative services for the syndicator.

The company did not announce a replacement.

Although he will relinquish day-to-day control, MCA TV prez Shelly Schwab said Slakoff will become a special consultant overseeing creative services for the NATPE and PROMAX conferences.

Since joining MCA in 1981, Slakoff has supervised all advertising, promotion and press relations for its off-net and firstrun series.

Slakoff was vice president of creative services for Metromedia TV. He also worked at Viacom, Time-Life, NBC Films and Triangle TV stations.

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