Reruns of “Seinfeld” will go for a minimum of $ 130,000 a week or roughly $ 221,000 per episode in Los Angeles, according to market sources.
Columbia TriStar TV Distribution, which is syndicating the show, declined comment on the pricing.
The $ 130,000-a-week floor price is slightly higher than the $ 125,000 for the three New York stations bidding on the show, but not the 20% difference that usually separates the two markets.
Besides cash for “Seinfeld,” which becomes available in fall 1995, Col/TriStar is also asking for one minute of advertising time weekdays. On weekends, the syndicator wants three minutes of ad time for the first two years of the contract, which is for 108 episodes over 182 weeks.
A Col/TriStar rep said the syndicator is considering multiple offers in New York, and a decision for at least one of the big-three markets could come as early as this week.