You will be redirected back to your article in seconds

Nielsen Oz acquires rival AGB

Market research company Nielsen Australia is buying out its longtime rival, AGB McNair, thus creating a monopoly of Australia’s lucrative TV ratings business.

No price was disclosed.

AGB, which has been battling to establish a people meter service after losing the TV survey contract to Nielsen in 1990, will now concentrate on qualitative TV research.

Management of the two companies won’t change, with Malcolm Spry as AGB exec chairman and William Pulver as Nielsen managing director.

Nielsen tried to buy AGB in 1992 after the death of its then owner, Robert Maxwell, but there was a management buyout.

More TV

  • 'Silicon Valley' Gives First Look at

    'Silicon Valley' Drops First Trailer for T.J. Miller-less Season 5 (Watch)

    Market research company Nielsen Australia is buying out its longtime rival, AGB McNair, thus creating a monopoly of Australia’s lucrative TV ratings business. No price was disclosed. AGB, which has been battling to establish a people meter service after losing the TV survey contract to Nielsen in 1990, will now concentrate on qualitative TV research. […]

  • Tony Hernandez

    Imagine Entertainment Acquires Tony Hernandez's Jax Media

    Market research company Nielsen Australia is buying out its longtime rival, AGB McNair, thus creating a monopoly of Australia’s lucrative TV ratings business. No price was disclosed. AGB, which has been battling to establish a people meter service after losing the TV survey contract to Nielsen in 1990, will now concentrate on qualitative TV research. […]

  • Joe Morton

    'Scandal' Star Joe Morton Joins CBS Drama Pilot 'God Friended Me'

    Market research company Nielsen Australia is buying out its longtime rival, AGB McNair, thus creating a monopoly of Australia’s lucrative TV ratings business. No price was disclosed. AGB, which has been battling to establish a people meter service after losing the TV survey contract to Nielsen in 1990, will now concentrate on qualitative TV research. […]

  • Bryan Cranston

    TV News Roundup: Bryan Cranston's 'Dangerous Book for Boys' Sets Amazon Premiere Date

    Market research company Nielsen Australia is buying out its longtime rival, AGB McNair, thus creating a monopoly of Australia’s lucrative TV ratings business. No price was disclosed. AGB, which has been battling to establish a people meter service after losing the TV survey contract to Nielsen in 1990, will now concentrate on qualitative TV research. […]

  • Miranda Otto

    Netflix's 'Sabrina' Series Casts 'Lord of the Rings' Alum Miranda Otto

    Market research company Nielsen Australia is buying out its longtime rival, AGB McNair, thus creating a monopoly of Australia’s lucrative TV ratings business. No price was disclosed. AGB, which has been battling to establish a people meter service after losing the TV survey contract to Nielsen in 1990, will now concentrate on qualitative TV research. […]

  • This Is Us Season 2

    Delayed Viewing Ratings: 'This Is Us'-Post Super Bowl Episode Rises to 33.4 Million Viewers

    Market research company Nielsen Australia is buying out its longtime rival, AGB McNair, thus creating a monopoly of Australia’s lucrative TV ratings business. No price was disclosed. AGB, which has been battling to establish a people meter service after losing the TV survey contract to Nielsen in 1990, will now concentrate on qualitative TV research. […]

  • Walton Goggins

    Walton Goggins to Star in 'LA Confidential' Pilot at CBS

    Market research company Nielsen Australia is buying out its longtime rival, AGB McNair, thus creating a monopoly of Australia’s lucrative TV ratings business. No price was disclosed. AGB, which has been battling to establish a people meter service after losing the TV survey contract to Nielsen in 1990, will now concentrate on qualitative TV research. […]

More From Our Brands

Access exclusive content