You will be redirected back to your article in seconds

Nick to get kids involved

In celebration of its 15th anniversary, cable web Nickelodeon is launching “The Big Help,” a public service campaign designed to empower children to perform volunteer service in their communities.

“Kids feel best when they are involved in something,” said Geraldine Laybourne, Nickelodeon president.

“We are going to give them the opportunity to show that they can make a difference by giving them the tools to participate in community activities.”

The multiyear campaign will be highlighted by a nationally televised telethon in which children may call up and pledge time to participate in community service. Also supporting the cable web’s efforts are President Clinton’s Americorps and other community service organizations.

Laybourne said an ad campaign will rely heavily on Nick and sister channels MTV and VH-1.

More TV

  • vice_logo

    British Presenter Details Allegations of Inappropriate Behavior by Vice Media

    In celebration of its 15th anniversary, cable web Nickelodeon is launching “The Big Help,” a public service campaign designed to empower children to perform volunteer service in their communities. “Kids feel best when they are involved in something,” said Geraldine Laybourne, Nickelodeon president. “We are going to give them the opportunity to show that they […]

  • Our Staff Picks: TV Shows to

    Our Staff Picks: TV Shows to Watch the Week of Jan. 22, 2018

    In celebration of its 15th anniversary, cable web Nickelodeon is launching “The Big Help,” a public service campaign designed to empower children to perform volunteer service in their communities. “Kids feel best when they are involved in something,” said Geraldine Laybourne, Nickelodeon president. “We are going to give them the opportunity to show that they […]

  • Vikings Eagles NFC Championship Game

    TV Ratings: NFC Championship Game Tops Primetime, Dips From Last Year

    In celebration of its 15th anniversary, cable web Nickelodeon is launching “The Big Help,” a public service campaign designed to empower children to perform volunteer service in their communities. “Kids feel best when they are involved in something,” said Geraldine Laybourne, Nickelodeon president. “We are going to give them the opportunity to show that they […]

  • Jennifer Connelly

    TNT Parts Ways With ‘Snowpiercer’ Showrunner Josh Friedman (EXCLUSIVE)

    In celebration of its 15th anniversary, cable web Nickelodeon is launching “The Big Help,” a public service campaign designed to empower children to perform volunteer service in their communities. “Kids feel best when they are involved in something,” said Geraldine Laybourne, Nickelodeon president. “We are going to give them the opportunity to show that they […]

  • Megyn Kelly

    Megyn Kelly Pushes Back on Jane Fonda Remarks

    In celebration of its 15th anniversary, cable web Nickelodeon is launching “The Big Help,” a public service campaign designed to empower children to perform volunteer service in their communities. “Kids feel best when they are involved in something,” said Geraldine Laybourne, Nickelodeon president. “We are going to give them the opportunity to show that they […]

  • Dee Rees

    Walmart Will Return to Oscars Ads, Enlisting Female Directors

    In celebration of its 15th anniversary, cable web Nickelodeon is launching “The Big Help,” a public service campaign designed to empower children to perform volunteer service in their communities. “Kids feel best when they are involved in something,” said Geraldine Laybourne, Nickelodeon president. “We are going to give them the opportunity to show that they […]

More From Our Brands

Access exclusive content