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NATPE, Reed team up at Mip Asia

NATPE Intl., the TV programming and trade fair association, will present a series of seminars in a joint venture with the Reed Midem Organisation at the first Mip Asia Screenings and Conferences in Hong Kong Dec. 1-3.

The venture was unveiled jointly last week by NATPE president Bruce Johansen and by the originator of the new international event, Xavier Roy, CEO of the Reed Midem Organisation.

The NATPE-produced seminars will be tailored to the needs of Asian broadcasters and designed to provide a clear understanding of U.S. programming, promotion and sales trends as they affect the international marketplace.

“We see these seminars as nut-and-bolts sessions about U.S. TV — everything from counterprogramming and audience flow to the affiliate-network relationship and how it works,” Johansen told Daily Variety. He said the initiative is part of a series of outreach efforts undertaken by NATPE Intl. to inform and involve the international TV community in the latest trends and issues affecting the TV business worldwide.

Mip Asia is being billed as both a buying and selling event — a sister event to Midem’s two Cannes-based trade fairs, Mip and Mipcom — and a source of information for participants.

In addition to the hookup with NATPE, the three-day event will feature other workshops equally directed at Western participants wanting to better understand the burgeoning Asian market and at the heads of the numerous Southeast Asian TV networks that wish to expand their expertise in the international television business.

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