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Group W inks ad sales deal with La Cadena

Group W Sports Marketing has signed a deal to handle all national advertising sales for La Cadena Deportiva, the nation’s first Hispanic cable sports network.

La Cadena Deportiva, a division of regional sports channel operator Prime Ticket, launched last year and serves just under 1 million subscribers, in several Western states.

Prime Ticket can tap into Group W’s regional offices throughout the country and its well-established contacts with sports advertisers.

Group W Sports Marketing reps 16 regional sports networks across the country and 18 sports franchises, including basketball’s New York Knicks and baseball’s Baltimore Orioles.

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