Kim Paul Friedman, who has been exec producer of KTTV’s “Good Day L.A.” morning show since it premiered last June, resigned Friday with the two-hour program languishing in last place.
In confirming the departure of Friedman, who becomes a consultant, a station spokeswoman said there was no immediate replacement.
Fox-owned KTTV apparently intends to bring someone in to fix the show, which has been getting clobbered by the rival “KTLA Morning News” since its inception.
KTTV has been averaging a 1.1 rating/4 share from 7-9 a.m. weekdays with “Good Day” during the sweeps (Feb. 3-17), which compares to the first-place 4.8/ 9 garnered by the KTLA morning program.
Rumors have circulated for months that Fox was unhappywith the show, the performance of which has stood in stark contrast to that of the high-rated local morning programs on other Fox O&Os and affiliates.
KTTV was already at a disadvantage when it launched the show last year, since KTLA had a huge head start and quickly cornered the market. Also, Friedman had no previous experience overseeing a morning show.
Former KTTV general manager Tom Capra brought Friedman into start up “Good Day.” The two had earlier worked together at KNBC-TV, where Capra ran the news department and Friedman served as a staff director.
Friedman’s exit comes a week after co-anchor Antonio Mora bolted for a reporting and substitute anchor position with an unspecified web morning show. Mark Thompson and Susan Lichtman will continue as the sole anchors of the KTTV program.