Dave’s list makes it to radio shows

If CBS’ latest plan is successful, David Letterman will be dominating more than the latenight talkshow wars.

CBS announced Monday it would be feeding Letterman’s nightly “Late Show” Top 10 List to local radio stations, via satellite, in effect syndicating it as a daily program.

The feature, which debuts April 1, is being offered to CBS radio affiliates and non-affils.

CBS took out a full-page ad in Monday’s USA Today listing its top-10 reasons for radio-station managers to pick up the show. Absent from the list was one of CBS’ own top reasons for offering it — for months, local radio stations have been taping the list off TV sets and playing it back on the air the next morning.

“They have to deal with us exclusively,” said CBS Radio’s VP of affiliate relations Nick Kiernan, stressing that the list is the Eye web’s “creative property.”

Over the next few weeks, CBS will run ads in the trade papers, “explaining this issue” of copyright to radio programmers.

In response to the ad, more than 75 interested radio-station managers contacted the network about airing the feature. Revenue will be generated through barter.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety