Comedienne Rita Rudner has signed an exclusive development deal with Columbia Pictures Television.Together with her husband and writing partner, Martin Bergman, the Certs pitchwoman plans to create a pilot that will showcase a character she has crafted as part of her standup routine. The pilot would potentially be available to compete for space on the networks’ fall ’94 schedules. According to sources familiar with the deal, all four webs have expressed interest in the project. And Rudner herself was the subject of a bidding war between several TV studios. Interest in Rudner at the studio level was based on her popularity on the standup circuit and the belief that she could join the litany of standups like Roseanne Arnold and Jerry Seinfeld, who have turned an engaging stage persona into sitcom paydirt. ICM’s Steve Levine reps Rudner for standup work and that agency’s Rick Rosen handles her for TV.
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