CBS tops in latenight, day; ABC takes ayem

CBS closed out seasonlong wins in daytime and latenight during the April 11- 15 Nielsen week, while ABC took the morning race and Fox Children’s Network rounded out fringe ratings with its Saturday-morning dominance.

ABC also premiered a new daytime hour, “Mike & Maty,” attracting a bland 1.6 rating/7 share. That compares with a 1.8/8 for the series it replaced, “Home,” in its final weeks.

The new Buena Vista Prods. series was cleared in 83% of the U.S. and was hurt by an interruption due to an April 14 speech by President Clinton.

CBS finished the season with a 6.4/23 in daytime, followed by ABC (4.8/17) and NBC (3.1/11). Last week’s averages were CBS, 5.9/23; ABC, 4.4/17; NBC, 2.9/ 12. CBS and ABC tied last week among women 18-49, with a 3.5 rating each, to NBC’s 2.1. The CBS household winning streak is now 267 weeks.

Repeats of “Late Show With David Letterman” (4.9/16) delivered the show’s lowest weekly average yet and edged “The Tonight Show With Jay Leno” (4.5/14) by the narrowest margin since the CBS series premiered. Both latenighter’s topped “Nightline” (5.1/14) in its half-hour.

Letterman averaged a 5.8/18 during the 30-week season that began Sept. 20, compared to a 4.4/13 for Leno.

Weekly tie

“Good Morning America” and “Today” tied in the early-morning race with a 4.0 rating each, meaning the ABC show has had a share of first place (it also edged “Today” in share, 19 to 18) for 10 consecutive weeks. The shows were a push among adults 25-54 as well, but the NBC breakfastcast enjoyed a slight edge, 1.6 to 1.5, in adults 18-49.

“CBS This Morning” (2.8/13) remains third, including a 0.9 rating among the key adult demo, and appears to have given up any gains from the Winter Olympics. Season averages are “GMA,” 4.5/19; “Today,” 4.3/18; “CBS This Morning,” 3.2/14.

Fox Children’s Network finished the season with a 7 rating among kids, compared to a 4.6 each for ABC and CBS. Household averages are FCN, 3.6/13; CBS, 2.8/10; ABC, 2.6/10.

Fox also kept its calendar-year ’94 string going Saturday, averaging a 7.1 among children 2-11, compared to a 4.4 and 4.2, respectively, for CBS and ABCduring the same four hours.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading