CBS had a good week in Nielsen daytime and fringe ratings for Jan. 3-7, as “Late Show With David Letterman” posted another big latenight win, “CBS This Morning” equaled its second-best rating since premiering more than six years ago , and the daytime lineup powered to its 253rd consecutive victory.
The other big news involved Jan. 8-9 results for the start of playoff football, as ABC posted a 16.9 rating, 40 share and 18.6/38 with its two Saturday games while NBC and CBS tackled a 22.2/40 and 21.3/48, respectively, with their Sunday gridcasts.
In the weekly standings, “Late Show” delivered a 5.9/17, remaining well ahead of a still-sturdy “The Tonight Show With Jay Leno” (4.6/13), which was edged by “Nightline” (5.4/14 to 5.3/14) for second place in their common half-hour. Letterman rang up a 6.8/18 from 11:30 to midnight.
NBC’s “Late Night With Conan O’Brien,” meanwhile, is still essentially a non-factor in the latenight scene, delivering a 1.7/8.
‘GMA’ streaks to 19
Even with “This Morning” (3.5/15) growing and NBC on its heels, “Good Morning America” (4.6/19) extended its morning win streak to 19 weeks. Still, “Today” (4 .4/19) remained the stronger show demographically, with a 1.9 rating among adults 18-49 to ABC’s 1.7 and CBS’ 1.1.
CBS officials attribute part of “This Morning’s” growth to the web’s No. 1 status in latenight, causing more viewers to leave the set tuned into their stations when they go to sleep.
Daytime averages show CBS with a powerful 7.1/23 average, followed by ABC (5. 2/17) and NBC (3.2/11). ABC still led among women age 18-49, where tallies were ABC, 4.3; CBS, 4.2; NBC, 2.4. Fox Children’s Network, capitalizing in part on network preemptions for college basketball, averaged a huge 7.7 rating among kids to go along with its 3.4/13 in households. CBS and ABC had 4.8 and 3.9 ratings, respectively, among children and a 2.9/11 and 2.6/10 in households.
Fox enjoyed the top six series among children 2-11, led by “X-Men,” which posted a 10.4/34 in that demographic.