B’ball can’t bounce day regulars

CBS preempted most of its programming for NCAA basketball tournament coverage on Thursday and Friday of the March 14-18 week, but that didn’t derail any of the ongoing streaks in Nielsen daytime and fringe ratings.

The Eye network won daytime for the 263rd consecutive week with its three-day average and continued its latenight dominance, while ABC took the early-morning crown and the Fox Children’s Network cashed in on sports preemptions to post huge Saturday-morning numbers.

CBS’ daytime fare averaged a 6.0 rating, 23 share, while ABC (4.8/18) and NBC (3.1/12) experienced no benefits from the absence of CBS’ regulars for opening-round basketball games March 17-18, although ABC did enjoy a solid advantage over CBS, 3.7 to 3.2, among women 18-49.

The same held true in latenight, where “Late Show With David Letterman” (5.3/ 18) kept its winning streak alive over “The Tonight Show With Jay Leno” (4.5/14) and “Nightline” (5.6/16), which ran second in its half-hour.

It was nevertheless “Tonight’s” closest finish to “Late Show” in households since the week of Sept. 13, and both “Late Night With Conan O’Brien” (1.9/10) and “Later With Greg Kinnear” (1.2/8) put up respectable numbers.

‘Good’ extends

“Good Morning America” (4.3/18) extended its streak over “Today” (4.1/17) to six weeks (and 64 of the last 70 frames), while “CBS This Morning” (3.1/13) remains a distant third despite its brief Winter Olympics bounce. The ABC and NBC breakfastcasts tied among adults 18-49, with a 1.6 rating each, to a 1.0 for “This Morning.”

With CBS preempted on the West Coast for basketball, the Fox Children’s Network climbed to its second-highest share ever among the age 2-11 demographic, exceeding the combined number for the two rival webs. Averages were Fox, 8.7/31; CBS, 4.6/16; ABC, 4.3/14. FCN also posted a big lead in households (with a 4.0/ 15 to CBS’ 2.6/10 and ABC’s 2.4/9) and the top eight programs among kids, including a best-yet rating for its Children’s TV Act-compliance series “Where on Earth Is Carmen Sandiego?” The weblet has won every week of the current calendar year in that daypart.

ABC’s 90-minute special “President Clinton: Answering Children’s Questions” preempted part of the web’s kidvid lineup and scored a 2.3/8, delivering an estimated 2.2 million viewers.

CBS offered more than 16 hours of NCAA tournament coverage Saturday and Sunday, averaging an 8.0/21 to easily top all other weekend sports programming.

More TV

  • ‘Dunkirk,' ‘Black Mirror’ Winners at Casting

    ‘Dunkirk,' ‘Black Mirror’ Among Winners at Casting Society Artios Awards

    CBS preempted most of its programming for NCAA basketball tournament coverage on Thursday and Friday of the March 14-18 week, but that didn’t derail any of the ongoing streaks in Nielsen daytime and fringe ratings. The Eye network won daytime for the 263rd consecutive week with its three-day average and continued its latenight dominance, while […]

  • Grown-ish

    'Grown-ish' Renewed for Season 2 at Freeform

    CBS preempted most of its programming for NCAA basketball tournament coverage on Thursday and Friday of the March 14-18 week, but that didn’t derail any of the ongoing streaks in Nielsen daytime and fringe ratings. The Eye network won daytime for the 263rd consecutive week with its three-day average and continued its latenight dominance, while […]

  • MARVEL'S CLOAK & DAGGER - Freeform's

    Freeform Sets Premiere Dates for 'Cloak & Dagger,' 'Bold Type' Season 2

    CBS preempted most of its programming for NCAA basketball tournament coverage on Thursday and Friday of the March 14-18 week, but that didn’t derail any of the ongoing streaks in Nielsen daytime and fringe ratings. The Eye network won daytime for the 263rd consecutive week with its three-day average and continued its latenight dominance, while […]

  • Rose McGowan

    10 Things We Learned at the Television Critics Assn. Press Tour

    CBS preempted most of its programming for NCAA basketball tournament coverage on Thursday and Friday of the March 14-18 week, but that didn’t derail any of the ongoing streaks in Nielsen daytime and fringe ratings. The Eye network won daytime for the 263rd consecutive week with its three-day average and continued its latenight dominance, while […]

  • The cast of HEATHERS from l

    TV News Roundup: 'Heathers' Series Releases First Trailer (Watch)

    CBS preempted most of its programming for NCAA basketball tournament coverage on Thursday and Friday of the March 14-18 week, but that didn’t derail any of the ongoing streaks in Nielsen daytime and fringe ratings. The Eye network won daytime for the 263rd consecutive week with its three-day average and continued its latenight dominance, while […]

  • Arrow

    'Arrow': Echo Kellum Teases the New Team Arrow in Midseason Premiere

    CBS preempted most of its programming for NCAA basketball tournament coverage on Thursday and Friday of the March 14-18 week, but that didn’t derail any of the ongoing streaks in Nielsen daytime and fringe ratings. The Eye network won daytime for the 263rd consecutive week with its three-day average and continued its latenight dominance, while […]

  • 'Most Valuable Performer' EP Bob Horowitz

    'Most Valuable Performer' EP Bob Horowitz on Merging Sports and Entertainment

    CBS preempted most of its programming for NCAA basketball tournament coverage on Thursday and Friday of the March 14-18 week, but that didn’t derail any of the ongoing streaks in Nielsen daytime and fringe ratings. The Eye network won daytime for the 263rd consecutive week with its three-day average and continued its latenight dominance, while […]

More From Our Brands

Access exclusive content