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Kevin Hyson

Kevin Hyson, executive vice president of theatrical marketing for Buena Vista Intl., died Sunday in Los Angeles. He was 43.

Hyson was involved in the marketing and distribution of such movies as “Aladdin,””Sister Act,””The Little Mermaid,””Pretty Woman” and “Who Framed Roger Rabbit?”

He had been with Buena Vista since 1988 and was executive vice president, theatrical distribution and marketing for Columbia Pictures during a four-year stint there.

Hyson began at BVI as a vice president of theatrical marketing and two years later was promoted to senior vice president of theatrical marketing.

In the fall of 1991, he moved to BVI’s European regional offices in Paris, where he was instrumental in the start of the company’s full-scale theatrical distribution business. He returned to BVI’s Burbank headquarters in 1992.

Hyson began his career in 1969 in the technical department of Universal Pictures in London.

Survivors include his parents and a sister.

A memorial service will be at 10:30 a.m. Friday at All Saints Episcopal Church, 504 N. Camden Dr., Beverly Hills.

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