Imagemaker Bobby Woods of the Heart Times Coffee Cup Equals Lightning graphics outfit has created International Creative Management’s new logo with agency chair/CEO Jeff Berg.
More streamlined than the previous burgundy-and-silver logo, ICM’s new public profile is a subdued navy blue with gray text on a white background.
“I hadn’t met Jeff (Berg) before when he suddenly called me in my car sometime right before Christmas,” Woods explained. “And then we just basically created the new corporate logo over a weekend.”
Woods’ multimedia credits include supervising Madonna’s video “Erotica,” consulting MGM on the marketing for “Body of Evidence” and creating TV commercials for Nynex and New England Telephone.
Woods has worked with Joel Silver and Silver Pictures as a media and image consultant. He also created Propaganda Films’ logo and scored music with David Lynch and Angelo Badalamenti on Calvin Klein’s Obsession campaign.