The Video Software Dealer’s Assn. has tapped politically savvy exec Jeffrey P. Eves as its president, giving the experienced senior-level manager the responsibility for increasing the org’s legislative ties and its profile within the entertainment industry.
Eves’ newly created post is roughly equivalent to that of theMPAA’s Jack Valenti.
Eves will be a point man to aggressively represent the video org’s interests on Capitol Hill, as the vidgame violence issue heats up and the direct delivery system technology unfolds. He’ll also act to step up and solidify the group’s ties to the entertainment community.
The creation of the president’s title is designed to give Eves a more equal footing with business contacts in corporate America.
Eves’ political ties stem from his role as a staff member in the Nixon and Ford administrations, as well as being chief spokesman for the U.S. Price Commission.
He also is credited for taking a leading role in environmental marketing, bringing together competing business, environmental and governmental interests to expand recycling programs.
Eves will ankle his post as corporate and public affairs veep for Fort Howard Corp., a leading worldwide manufacturer of paper products, next month, assuming his VSDA post at the beginning of May.
Eves also will work closely with the major studios, distributors and new technology firms to ensure the org maintains its viability in the industry.
He also will speak out on the VSDA’s behalf, rallying the homevideo troops on issues which affect the group. The VSDA selected Eves, an experienced Fortune 500 company manager, from a nationwide search launched following the departure of executive VP Don Rosenberg, the group’s spokesman.
The org also announced it has made Rick Karpel an exec VP.