Sheinberg inks with Spelling

Bill Sheinberg has joined Spelling TV as senior VP/development, the company confirmed.

Sheinberg, who had spent the previous seven years at MTM TV, has assumed a new post responsible for developing comedy and drama series, reporting to Spelling TV prez Lawrence Lyttle.

Part of Sheinberg’s mandate will be to expand Spelling’s involvement in half-hour comedies, since the company principally has been associated with primetime soaps and other hour dramas. Spelling produces the Fox Broadcasting hours “Beverly Hills, 90210” and “Melrose Place,” with a spinoff of the latter, “Models Inc.,” to premiere in June.

Sheinberg started at MTM in 1986, becoming VP/creative affairs and eventually senior VP of programming in August 1992. He is the son of MCA president Sid Sheinberg.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety