Sending a signal that MGM/UA Home Entertainment is up and running, the studio has named homevideo industry veteran David Bishop its executive VP.

Bishop will work on developing the worldwide activities of the company, focusing on homevideo, interactive technology and electronic media.

“The studio is at the beginning of its resurgence, and hopefully my appointment will send another message to the industry

that we are going to be the hot studio in town,” Bishop said.

Bishop said his initial plans will be to aggressively court the international homevideo marketplace, while also looking at the burgeoning interactive industry as a source for products.

“We’ll be looking at the interactive opportunities that exist for us,” Bishop said, “But we won’t be getting into that area just because it is something everyone is talking about. We will be finding products that will allow us to be responsive in the marketplace.”

Good return

Bishop returns to the company following a three-year stint as president and chief operating officer of Live Home Video. Before Live, he spent six years as VP of sales and marketing for MGM/UA Home Video.

“We are pleased to be able to bring David back to MGM,” said Richard Cohen, president of MGM/Home Entertainment. “I believe his presence will serve as a catalyst for the growth of our business.”

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