Jim Fredrick climbs Rock

Castle Rock Pictures Inc. said Thursday that Jim Fredrick has been named president of marketing, bumping him up from head of advertising.

Fredrick will continue to create and oversee Castle Rock production of theatrical trailers, television and radio spots, print campaigns and all other marketing efforts for all Castle Rock features.

His promotion reflects the continued expansion of Castle Rock since its acquisition by Turner Entertainment. The company plans to steadily ramp up production from its current yield of five features to 12 movies by 1997, when its output agreement with Columbia expires and the company becomes a free-standing distribution company.

Castle Rock president Martin Shafer said Fredrick’s appointment as marketing prez begins to prepare for full-scale marketing operations.

“As we build up and have more production, obviously there will be an increased burden on (Fredrick), and we’ll expand the department around him as necessary,” he said. “But we still expect to keep it rather lean as compare to the majors.”

Fredrick has been with Castle Rock since 1991. He was previously executive veepee at international advertising boutique Frankfurt Gips Balkind, where he launched the company’s trailer and television commercial operations.

Early in his career, Fredrick was senior producer at Intralink, working on such trailers as “City Slickers,””Misery,””Thelma & Louise,””The Last Temptation of Christ” and “Flatliners.”

Shafer pointed up that Fredrick’s experience as a trailer cutter translates to savings in the Castle Rock gig. He said Fredrick continues to cut trailers, which are used 85% of the time.

Shafer estimated that Castle Rock saves up to $ 1 million annually from Fredrick’s work, but when asked whether the cash is added to Fredrick’s paycheck , he quipped “well, not exactly, but he does well.”

More Scene

  • Common Would Support Oprah for President

    Common Says An Oprah Presidency Would Bring America Back to 'Compassionate Leaders' That 'Care About Human Beings' (EXCLUSIVE)

    Castle Rock Pictures Inc. said Thursday that Jim Fredrick has been named president of marketing, bumping him up from head of advertising. Fredrick will continue to create and oversee Castle Rock production of theatrical trailers, television and radio spots, print campaigns and all other marketing efforts for all Castle Rock features. His promotion reflects the […]

  • SAG Awards Prep

    Sneak Peek at 2018 SAG Awards Post-Show Gala

    Castle Rock Pictures Inc. said Thursday that Jim Fredrick has been named president of marketing, bumping him up from head of advertising. Fredrick will continue to create and oversee Castle Rock production of theatrical trailers, television and radio spots, print campaigns and all other marketing efforts for all Castle Rock features. His promotion reflects the […]

  • Sundance Parties

    Sundance 2018: The Insider's Party Guide

    Castle Rock Pictures Inc. said Thursday that Jim Fredrick has been named president of marketing, bumping him up from head of advertising. Fredrick will continue to create and oversee Castle Rock production of theatrical trailers, television and radio spots, print campaigns and all other marketing efforts for all Castle Rock features. His promotion reflects the […]

  • '12 Strong' film premiere

    '12 Strong': Chris Hemsworth Hopes Film Can Reduce 'Misconceptions' About Afghanistan

    Castle Rock Pictures Inc. said Thursday that Jim Fredrick has been named president of marketing, bumping him up from head of advertising. Fredrick will continue to create and oversee Castle Rock production of theatrical trailers, television and radio spots, print campaigns and all other marketing efforts for all Castle Rock features. His promotion reflects the […]

  • Guillermo del Toro, Greta Gerwig and

    Timothée Chalamet Says He'd Love to Work With Christopher Nolan or Guillermo del Toro

    Castle Rock Pictures Inc. said Thursday that Jim Fredrick has been named president of marketing, bumping him up from head of advertising. Fredrick will continue to create and oversee Castle Rock production of theatrical trailers, television and radio spots, print campaigns and all other marketing efforts for all Castle Rock features. His promotion reflects the […]

  • Tracee Ellis Ross

    Tracee Ellis Ross at Image Makers Awards: 'Clothing Started as Armor for Me'

    Castle Rock Pictures Inc. said Thursday that Jim Fredrick has been named president of marketing, bumping him up from head of advertising. Fredrick will continue to create and oversee Castle Rock production of theatrical trailers, television and radio spots, print campaigns and all other marketing efforts for all Castle Rock features. His promotion reflects the […]

More From Our Brands

Access exclusive content