Richard M. Heller has been named president of television at Lee Rich Prods., the TV and feature film production company.

He replaces Bruce Sallan, who resigned in December after a two-year tenure.

Sallan will remain connected to certain Rich projects, among them the upcoming Prime Time Entertainment Network movie “Island City” as well as a planned “Dallas” movie and second “The Waltons” reunion, both for CBS. Rich has an overall television deal at Warner Bros. TV.

Heller has been independent since leaving Arsenio Hall Communications two years ago, having joined the Paramount-based outfit as president in June 1990. Before that he spent just over two years as a senior TV packaging agent at ICM, following a seven-year executive stint at Columbia Pictures TV.

The exec served as VP, comedy development, at NBC prior to his move to Columbia, where he was involved with such series as “Designing Women” and “Crazy Like a Fox.” Heller left the studio to exec produce a short-lived CBS comedy, “Everything’s Relative.”

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