Fiedler adds Sony Corp. title

Sony Corp. of America has named Sony Dynamic Digital Sound Inc. president and chief executive officer James N. Fiedler a corporate veepee, overseeing all aspects of the company’s U.S. intellectual property department. He will continue as the top executive at the Sony DDS unit.

A former veepee of MCA Inc., Fiedler joined Sony two years ago to launch Sony’s Dynamic Digital Sound, one of several digital systems designed to improve audio quality in movie theaters.

In 1993, the DDS system was introduced in conjunction with the Colpix release “Last Action Hero.” Sony expects the audio system to be “introduced to theaters throughout the world in 1994.”

In the expanded role of corporate VP, Fielder will be responsible for “prosecution and licensing of patents and technology” throughout the Sony Pictures, Sony Music and hardware sectors.

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