Wendy Fishman has joined CBS Entertainment as director, daytime programs, East Coast. She was an exec producer at E! Entertainment Television, working on such shows as “Pure Soap” and “Inside Word.”

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Stephanie Kluft has been promoted to director of national publicity at Samuel Goldwyn Co., replacing Michael Kochman, who has taken a job at Entertainment Weekly. Kluft, who joined Goldwyn in 1991 as publicity manager, will report to Michelle Abbrecht, veepee of publicity. Previously, she was a publicist at Paramount Pictures and an account exec at Clein +White Inc.

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Paramount Pictures has named Susan M. Kelly director of national promotions for the marketing division of the motion picture group. Kelly, who will be responsible for creating campaigns for Par’s theatrical releases, was a promotions consultant at 20th Century Fox.

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Elektra Entertainment has tapped Beth Schillinger Patterson as its senior director of business affairs. She was senior counsel/business, legal affairs, BMG Music.

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