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CBS ups Franks to sr. veep

Martin Franks, who has been a key executive charting a legislative course for CBS in Washington, has been promoted to senior vice president of CBS Inc.

Franks, former VP/Washington for the broadcaster, will have an expanded role at the network, filling in the strategic void left by CBS senior vice president Jay Kriegel, who announced he was leaving the Eye web for parts unknown last month.

Franks will report to CBS Broadcast Group president Howard Stringer.

“CBS faces a daunting array of decisions and obstacles as we try to find our place in the new telecommunications universe,” said Stringer in a prepared statement. “Marty Franks has proven over the last five-and-a-half years that not only does he have the kind of vision to help us make the right decisions, but also the skill to work with a wide range of people.”

The Franks promotion is part of a restructuring at Black Rock. Last month, Stringer said that in charting the company’s future several key executives would get expanded roles. On the top of Stringer’s list are CBS Entertainment president Jeff Sagansky, his No. 2 Peter Tortorici and CBS Broadcast Group executive vice president Peter Lund.

There’s been open speculation at the Eye web that the highly regarded Lund will be upped to president of the CBS Network, expanding his management role. In addition Stringer has been attempting to keep Sagansky, whose contract is up this spring, in the fold by expanding the entertainment chief’s domain, with Tortorici assuming more autonomy in the entertainment division.

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