Warner Music Enterprises and Raygun Publications have agreed to launch a new music magazine, Huh, which will accompany the musicvideos ordered by Warner’s Rock Video Monthly customers.
The magazine will launch in September with a circulation of 200,000 and is expected to grow to 350,000 by the end of the first quarter of 1995.
Huh will be sent to customers who order Rock Video Monthly videocassettes, which feature 10 new music videos in one of four categories: heavy metal, alternative rock, rap and pop.
The new magazine is a 76-page, four-color publication that will be advertiser-supported. Marvin Jarrett said the magazine’s coverage will be “broad-based,” with reviews of new CDs, interviews with artists, and lifestyle features on style, fashion and trends. Subscribers may order any albums reviewed in the magazine directly from Rock Video Monthly.
Jarrett said discussions have been held regarding a possible multimedia venture, but nothing was firm.
Raygun Publishing is based in Los Angeles and publishes Raygun and Bikini.
“The opportunity to work with Warner Music Enterprises will enable us to carry the unique vision of Raygun Publishing to a very large audience virtually overnight,” said Jarrett. “We’re proud that we’ve been selected to supply the editorial voice for Rock Video Monthly and that we now have a role to play in the next chapter of this incredible success story.”
Warner Music Enterprises president Chris Linen said that the addition of Raygun Publishing’s new magazine will “enhance the record labels’ promotion of new and developing artists to their core audiences.”