You will be redirected back to your article in seconds

Fingerhut buys into MTV shopping

Fingerhut Companies Inc. will join Viacom Inc. in its experiment with home shopping on its MTV, VH1 and Nick at Nite cable nets, the companies said Tuesday.

The joint venture calls for Fingerhut, a Minneapolis-based direct marketing firm, to handle orders, inventory and customer service for the six-month test, scheduled to begin in late April.

Viacom will provide programming.

The experiment will be used to evaluate different concepts for a new stand-alone shopping channel. Viewers will be lured with CDs and cassettes, videos, music paraphernalia, concert tickets and trendy clothing.

Four hours of home shopping will be featured weekly on each of the three channels. Viewers may place orders with Fingerhut through a toll-free phone number. Cable system operators will share in the revenues.

More TV

  • ‘Babylon Berlin’ Delivers 1.2 Million for

    ‘Babylon Berlin’ Delivers 1.2 Million for Sky

    Fingerhut Companies Inc. will join Viacom Inc. in its experiment with home shopping on its MTV, VH1 and Nick at Nite cable nets, the companies said Tuesday. The joint venture calls for Fingerhut, a Minneapolis-based direct marketing firm, to handle orders, inventory and customer service for the six-month test, scheduled to begin in late April. […]

  • Tom Jones Opens Up about Harassment

    Tom Jones Opens Up about Harassment and Abuse in the Music Industry

    Fingerhut Companies Inc. will join Viacom Inc. in its experiment with home shopping on its MTV, VH1 and Nick at Nite cable nets, the companies said Tuesday. The joint venture calls for Fingerhut, a Minneapolis-based direct marketing firm, to handle orders, inventory and customer service for the six-month test, scheduled to begin in late April. […]

  • Ted Sarandos Harvey Weinstein

    Netflix and Weinstein Company: Closer Than 'Arm's Distance'

    Fingerhut Companies Inc. will join Viacom Inc. in its experiment with home shopping on its MTV, VH1 and Nick at Nite cable nets, the companies said Tuesday. The joint venture calls for Fingerhut, a Minneapolis-based direct marketing firm, to handle orders, inventory and customer service for the six-month test, scheduled to begin in late April. […]

  • Salvation CBS

    'Salvation' Renewed for Season 2 at CBS

    Fingerhut Companies Inc. will join Viacom Inc. in its experiment with home shopping on its MTV, VH1 and Nick at Nite cable nets, the companies said Tuesday. The joint venture calls for Fingerhut, a Minneapolis-based direct marketing firm, to handle orders, inventory and customer service for the six-month test, scheduled to begin in late April. […]

  • Chelsea Netflix

    Chelsea Handler's Netflix Talk Show to End After Two Seasons

    Fingerhut Companies Inc. will join Viacom Inc. in its experiment with home shopping on its MTV, VH1 and Nick at Nite cable nets, the companies said Tuesday. The joint venture calls for Fingerhut, a Minneapolis-based direct marketing firm, to handle orders, inventory and customer service for the six-month test, scheduled to begin in late April. […]

More From Our Brands

Access exclusive content