Fingerhut buys into MTV shopping

Fingerhut Companies Inc. will join Viacom Inc. in its experiment with home shopping on its MTV, VH1 and Nick at Nite cable nets, the companies said Tuesday.

The joint venture calls for Fingerhut, a Minneapolis-based direct marketing firm, to handle orders, inventory and customer service for the six-month test, scheduled to begin in late April.

Viacom will provide programming.

The experiment will be used to evaluate different concepts for a new stand-alone shopping channel. Viewers will be lured with CDs and cassettes, videos, music paraphernalia, concert tickets and trendy clothing.

Four hours of home shopping will be featured weekly on each of the three channels. Viewers may place orders with Fingerhut through a toll-free phone number. Cable system operators will share in the revenues.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Marketplace

    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Music News from Variety

    Loading