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Atlantic names Goldberg prexy

As expected, Danny Goldberg has been upped to president of Atlantic Records, filling the void left by the ascension of Doug Morris to co-chairman/co-CEO of the label.

Goldberg, formerly senior VP of the label, will relocate to the company’s New York headquarters.

Although he says the promotion does not bring with it any particular mandate, and the new title is not expected to change his duties, his personal goals will be to keep Atlantic profitable and competitive.

Goldberg noted that the promotion will allow him to concentrate less on project-by-project strategies and focus on the “overall picture.” He says the label will emphasize developing a diverse slate of artists, preferring to “reach a wide cross section of audiences as possible.”

Goldberg, known for being active in politics and philanthropic endeavors, expects to keep his ties to the American Civil Liberties Union and other groups.

However, he said the move to the East Coast means he will have to step down as chairman of the Southern California ACLU. “I don’t know how my activism will manifest itself in New York, but it’s an integral and permanent part of my personality,” he said.

Morris said among Atlantic’s priorities in ’94 will be to step up its presence in the middle-of-the-road and Latin-music markets.

To that end, Morris said David Foster will be brought on as a VP to accelerate signings of MOR artists. Morris says the company will also expand the role of A*Vision, its homevid unit. The label also recently launched a jazz division, a genre championed by Atlantic founders Ahmet and Nesuhi Ertegun.

“My goal is the same as it has been for years,” Morris said. “To make Atlantic the Tiffany of record labels. With the help of Danny and our other executives, we’re nearly there.”

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